If you are looking to sell an old diamond ring, necklace, or bracelet, you probably are researching which diamond buyers are receiving positive reviews. That’s an important part of the selling process, and one that we recommend to every client at Diamond Estate Jewelry Buyers.
You can find diamond buyer reviews in a variety of places, such as Yelp, Google Reviews, and Yahoo Reviews. In addition to these established online platforms, you might also discover bloggers writing about their experience with a particular diamond buyer, and websites solely dedicated to providing diamond buyer reviews.
In this article, we will cover some important things to remember as you begin to assess the reliability of these diamond buyer reviews, as well as a few of the red flags that indicate a review or reviewer could be less than completely trustworthy.
Legitimate Diamond Buyer Reviews
Let’s begin by discussing the first and most important type of diamond buyer reviews: that is, those reviews which appear on well-established online platforms like Google, Yahoo, Yelp, and the Yellow Pages. The general rule of thumb is to look for diamond buyers with lots of positive reviews that are spaced out over a long period of time (at least a year).
If you notice that a diamond buyer’s positive reviews are all clustered together in a very short period, this can indicate a diamond buyer who is trying to game the system. Authentic diamond buyer reviews tend to be spread out over months; with some reviewers making brief positive comments and others providing in-depth reviews with specific details about their experience.
What about bad reviews? If the diamond buyer has a few bad reviews, this should not be of too much concern, as long as the bad reviews are heavily outweighed by the positive reviews. Unethical diamond buyers do exist who will leave fake bad reviews of their competitors, and there could be times when some type of miscommunication has occurred that leads to a negative review. Because of this, you want to focus on the majority of the reviews that a particular diamond buyer has received versus a few negative reviews that might appear.
If there are some bad reviews and the website allows for the business to respond, it is important that you do read these responses. The content, tone, and manner in which a diamond buyer responds to a bad review can reveal whether or not the bad review is genuine, as well as whether or not the company is the best one to help you sell a diamond bracelet, necklace, or engagement ring.
What about filtered reviews? Some websites like Yelp use software that automatically filters out some reviews based on a variety of factors, most of which are kept hidden. Many people believe that if a company has a lot of filtered reviews that means that these are all fake. This is not necessarily the case. While fake diamond buyer reviews do exist, it is important to keep in mind that reviews usually get filtered if it is the 1st time a reviewer has posted a review.
That means if a diamond buyer encourages satisfied customers to leave a review of their experience on Yelp, it could easily be sent into the filtered review pile simply because it was the customer’s 1st review. So, when evaluating the authenticity of filtered diamond buyer reviews use the same guidelines we discussed earlier: look for a variety of different types of reviews spaced out over a long period of time.
Watch Out For Reviews with Affiliate Programs
Let’s move on to discussing those diamond buyer reviews which appear on the websites of bloggers and dedicated “diamond buyer review” sites. When an independent blogger with a strong readership offers a highly positive review of one particular diamond buyer based on their first-hand experience, this can appear like a very legitimate review. However, many times these diamond buyer reviews are not as useful and above board as they seem at first glance.
What many bloggers do when they want to review a service provider (such as a diamond buyer), they research only those diamond buyers that publicly offer an affiliate program, which allows the blogger to make money by linking to the diamond buyer’s website in the review. They thus make their decision on which diamond buyer to review based solely on its affiliate program—rather than conducting research into which diamond buyer can offer them the most money and best service.
Of course, no one begrudges bloggers of their need and desire to make money. However, there are many ways for popular bloggers to make money from their websites. And this affiliate-driven method of selecting which service provider (e.g. diamond buyer) to review isn’t the best way to go about it.
A better way for a blogger to conduct a review of a diamond buyer and help their readers make knowledgeable decisions about where to sell a diamond ring, would be for the blogger to research a half dozen or so local and national diamond buyers; get a cash quote/appraisal from each; and then choose the one which offers the best price and most attentive service.
With regards to dedicated diamond buyer review sites, the same words of caution apply. What you will find in most cases is that the diamond buyer who appears at the top of the list is the diamond buyer with the best affiliate marketing program—that is, the one who can make the website owner the most money.
Sometimes you can click the link to the diamond buyer listed as #1 and you’ll see the affiliate code included in the address bar in your browser. Other times, the affiliate relationship is hidden, and the only companies included are those which have paid a fee to appear in the list.
We hope this information makes it a little easier to sort through diamond buyer reviews and helps you decide which companies to contact. At Diamond Estate Jewelry Buyers, we encourage our clients to be as informed as possible before selling their old diamond ring or other diamond jewelry.
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Have you been wondering whether to sell your diamond ring via an online auction or traditional auction house like Christie’s and Sotheby’s? Read our informative article about auctioning diamond jewelry at the following link: Where To Auction a Diamond Ring.