How to Sell a Rolex | Selling Your Used Rolex Watch

How to Sell My Rolex

If you our wondering how to sell a Rolex watch for the highest possible cash offer, Diamond Estate Jewelry Buyers can help. We are widely recognized as one of the best places in the country to sell vintage and limited-edition Rolex watches.

Thanks to our exclusive network of private Rolex buyers and collectors, we are able to regularly pay our clients not only more cash than any other watch buyer, but also more than they would have obtained by selling their Rolex through an online watch auction.

Because Rolex watches are made with such precision and with superior high-grade materials, they can yield their owners a substantial cash offer from luxury watch buyers. You can rely on Diamond Estate to freely share with you all of our expert knowledge, so that you can make the best educated decision about how to sell your Rolex watch.


“I won a Rolex at a golf tournament recently and I really did not need the watch. I received several quotes from jewelers in the Scottsdale area. Then I found Diamond Estate and Paula on the internet. She was so professional and made the best offer yet to purchase the watch. I researched their reviews and all of them seemed too good to be true. I decided to work with Paula even though we’ve never met. The transaction was seamless because I just followed her instructions. This company clearly cares and over-delivers and provides service that we should all aspire to deliver. I strongly endorse them.”

Dr. Bobbi Lancastervia Yelp Reviews

Get a Cash Offer Now
In this article, our Rolex buyers will cover some common questions that clients have when planning to sell a used Rolex watch to Diamond Estate Jewelry Buyers.

1) Can I sell my Rolex watch for a good price if it contains non-Rolex parts?

Rolex buyers place a much higher value on a Rolex watch that has all of its original Rolex parts. It’s important that all Rolex owners ensure that authentic Rolex replacement parts are used when having their Rolex watch serviced, because non-Rolex parts will significantly lower the timepiece’s value. That being said, depending on what has been replaced, you may be able to get a good price when selling your used Rolex.

The best thing to do is to take advantage of Diamond Estate Jewelry Buyer’s free verbal Rolex appraisal to discover how much your timepiece is worth to our Rolex buyers.

2) Does supporting sales material increase the offer when selling a used Rolex watch?

California Rolex Buyers Absolutely. As you may know, there is probably no timepiece more often copied than a Rolex. There a literally hundreds of thousands of counterfeit Rolex watches in circulation. This can make it more difficult to sell a used Rolex watch without the original box and papers.

While a professional Rolex buyer can authenticate your Rolex watch without such items, they may find it more difficult to resell your watch to another customer. So, to get the best possible price when selling your Rolex, do include all and any original sales materials than came with your purchase.

3) Should I refurbish the dial before selling my used Rolex watch?

The answer is no. You probably have seen TV shows where a person selling a valuable vintage or antique item is told they never should have refurbished their item because collectors prefer the original untouched finish, regardless of its state. The same goes for Rolex watches. Even if the dial on your used Rolex does not look like new, you do not want to have it refurbished.

4) Does the state of the band affect the price when selling a Rolex?

Yes it does. Selling a used Rolex with a tight (like new) original band will bring you a higher cash offer than if the band is loose and older looking.

5) Can I sell a used Rolex watch even if it is not working?

Yes, you can. This may be surprising but you can often sell a Rolex watch that is not working for a price that is not far below the price of a used Rolex in working condition. The reason for this is that professional Rolex buyers can ordinarily have a Rolex that is not working repaired for a reasonable price.

6) Will I get close to the retail price when selling my Rolex?

While Rolex watches do hold their value well, you should not expect to receive a cash offer close to the retail price. You need to keep in mind that the jeweler who sold you your Rolex needs to make a substantial profit to stay in business. Just as when a car driven off a lot immediately depreciates in value some 20-30%, so does a new Rolex watch immediately depreciate in value once it has been bought (the exact percentage of depreciation will vary).

In addition, the Rolex buyer who purchases your used Rolex needs to make a profit too, so that that he or she can stay in business. Therefore, while you can expect a substantial cash offer for a used Rolex,  the amount will ordinarily not be close to the retail price–the exception being for certain vintage, limited-edition, and antique Rolex models which are hard to find and in high demand.

7) How safe is it to sell my Rolex watch online?

Selling a Rolex online to Diamond Estate Jewelry Buyers is highly secure and involves no risk whatsoever. We provide you with free FedEx Overnight shipping and your Rolex watch will be insured to its maximum value by G4S International Logistics, the world’s largest security services provider.

If you decline our final cash offer for any reason, we will be happy to ship your Rolex back to you at our expense. For more information about selling a used Rolex watch online to our Rolex buyers, please click on the following link: Sell My Rolex From Home.

If you decide that you would like to try to sell your Rolex online at eBay, there are a few things you can do to protect yourself: a) Sell your Rolex watch only to a buyer who lives in the United States. b) Take a photo of your Rolex that shows the serial number to help prevent return fraud. c) Don’t use a PayPal account that is linked to a bank account with a large balance.

8) How can I tell if my used Rolex watch is fake?

Used Rolex Buyers It’s always upsetting to discover that you’ve unwittingly purchased a fake Rolex watch. But due to the prevalence of fake Rolex watches, it is an unhappy situation that can and does happen. Here are some times when you don’t want to try to sell your Rolex watch because it unfortunately is a fake one:

a) Don’t try to sell a used Rolex if there is rubber to be found anywhere on the band or case. It’s fake.

b) Don’t try to sell a Rolex watch if it has a skeleton dial (a dial that displays the moving parts of the watch). It’s fake.

c) Don’t try to sell your Rolex if it says that it was made in China. It’s fake.

d) Don’t try to sell a used Rolex watch if it has a see-through glass case back. It’s fake.

e) Don’t try to sell a Rolex Oyster Perpetual if it does NOT have a screwed-back case. It’s fake.

Get a Free Rolex Watch Appraisal – Contact Our Rolex Buyers Now

Call Us Toll Free: (800) 956-8505

Get a Cash Offer Now

Would you like further information about our Rolex buyers? Click on the following link to learn why Diamond Estate Jewelry Buyers is the best place to sell a limited-edition Rolex timepiece and the: Best Place to Sell a Watch.

Diamond Estate’s Rolex buyers make generous cash offers on all models of Rolex watches, including President, Submariner, Yacht-Master, Datejust, Daytona, Pearl-Master, Commando, Thunderbird, Turn-o-graph, Masterpiece, Cellini, Oyster Perpetual, Day-Date, Airking, Explorer, GMT-Master, GMT-Master II, and more.

Diamond Estate Jewelry Buyers isn’t only where to sell a Rolex for a generous cash offer, we are also the best place to sell a diamond ring, antique jewelry, and precious colored gemstones.

Rolex Buyer Knowledge Articles

How to Find Rolex Model & Serial Numbers
Learn how to find the model & serial number of your Rolex timepiece, including a look up chart for Rolex serial numbers and year of manufacturing.

Learn About Rolex Appraisal For Insurance
Learn why Rolex appraisals are often inflated & learn how to choose a qualified Rolex appraiser when you want to insure your valuable Rolex watch.

How to Set & Wind Your Rolex Watch
Setting and winding your Rolex watch is a relatively simple task, as long as you know these basic steps.

Get a Cash Offer Now