If you are looking to sell a used luxury watch, you probably are researching which watch buyers are receiving positive reviews. That’s an important part of the selling process, and one that we recommend to every client at Diamond Estate Watch buyers.
You can find watch buyer reviews in a variety of places, such as Google Reviews, Yahoo Reviews, and Yelp. In addition to these established online platforms, you might also discover bloggers writing about their experience with a particular watch buyer, and websites solely dedicated to providing watch buyer reviews.
In this article, we will cover some important things to remember as you begin to assess the reliability of these watch buyer reviews, as well as a few of the red flags that indicate a review or reviewer could be less than completely trustworthy.
Authentic vs. Fake Watch Buyer Reviews
Let’s begin by discussing the first and most important type of watch buyer reviews: that is, those reviews which appear on well-established online platforms like the Yellow Pages, Google, Yelp, and Yahoo. The general rule of thumb is to look for watch buyers with lots of positive reviews that are spaced out over a long period of time (at least a year).
If you notice that a watch buyer’s positive reviews are all clustered together in a very short period, this can indicate a watch buyer who is trying to game the system. Authentic watch buyer reviews tend to be spread out over months; with some reviewers making brief positive comments and others providing in-depth reviews with specific details about their experience.
What about bad watch buyer reviews? If the watch buyer has a few bad reviews, this should not be of too much concern, as long as the bad reviews are heavily outweighed by the positive reviews. Unethical watch buyers do exist who will leave fake bad reviews of their competitors, and there could be times when some type of miscommunication has occurred that leads to a negative review. Because of this, you want to focus on the majority of the reviews that a particular watch buyer has received versus a few negative reviews that might appear.
If there are some bad reviews and the website allows for the business to respond, it is important that you do read these responses. The content, tone, and manner in which a watch buyer responds to a bad review can reveal whether or not the bad review is genuine, as well as whether or not the company is the best one to help you sell your valuable timepiece.
What about filtered watch buyer reviews? Some websites like Yelp use software that automatically filters out some reviews based on a variety of factors, most of which are kept hidden. Many people believe that if a company has a lot of filtered reviews that means that these are all fake. This is not necessarily the case. While fake watch buyer reviews do exist, it is important to keep in mind that reviews usually get filtered if it is the 1st time a reviewer has posted a review.
That means if a watch buyer encourages satisfied customers to leave a review of their experience on Yelp, it could easily be sent into the filtered review pile simply because it was the customer’s 1st review. So, when evaluating the authenticity of filtered watch buyer reviews use the same guidelines we discussed earlier: look for a variety of different types of reviews spaced out over a long period of time.
Watch Reviews Connected to Affiliate Programs
Let’s move on to discussing those watch buyer reviews which appear on the websites of bloggers and dedicated “watch buyer review” sites. When an independent blogger with a strong readership offers a highly positive review of one particular watch buyer based on their first-hand experience, this can appear like a very legitimate review. However, many times these watch buyer reviews are not as useful and above board as they seem at first glance.
What many bloggers do when they want to review a service provider (such as a watch buyer), they research only those watch buyers that publicly offer an affiliate program, which allows the blogger to make money by linking to the watch buyer’s website in the review. They thus make their decision on which watch buyer to review based solely on its affiliate program—rather than conducting research into which watch buyer can offer them the most money and best service.
Of course, no one begrudges bloggers of their need and desire to make money. However, there are many ways for popular bloggers to make money from their websites. And this affiliate-driven method of selecting which service provider (e.g. watch buyer) to review isn’t the best way to go about it.
A better way for a blogger to conduct a review of a watch buyer and help their readers make knowledgeable decisions about where to sell a watch, would be for the blogger to research a half dozen or so local and national watch buyers; get a cash quote/appraisal from each; and then choose the one which offers the best price and most attentive service.
With regards to dedicated watch buyer review sites, the same words of caution apply. What you will find in most cases is that the watch buyer who appears at the top of the list is the watch buyer with the best affiliate marketing program—that is, the one who can make the website owner the most money.
Sometimes you can click the link to the watch buyer listed as #1 and you’ll see the affiliate code included in the address bar in your browser. Other times, the affiliate relationship is hidden, and the only companies included are those which have paid a fee to appear in the list.
We hope this information makes it a little easier to sort through watch buyer reviews and helps you decide which companies to contact. At Diamond Estate Watch buyers, we encourage our clients to be as informed as possible before selling their expensive timepiece.
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Have you been wondering whether to sell your valuable Swiss watch via an online auction or traditional auction house like Sotheby’s and Antiquorum? Read our informative article about auctioning a vintage timepiece at the following link: Auction a Watch Online?