Where to Auction a Rolex Watch?

Learn About Rolex Watch Auctions

Auction a Rolex Watch If you looking for the best place to auction a Rolex watch, Diamond Estate Jewelry Buyers has a better alternative. We have helped hundreds of watch collectors around the country sell Rolex watches, while eliminating the substantial fees, wait, and uncertainty associated with large auction houses and online watch auctions.

Many people believe that auctioning a Rolex is the best way to obtain a best cash offer for their Rolex timepiece. Beyond traditional auction houses like Antiquorum and Chistie’s, there are online auction portals like eBay and new online auctions specializing in valuable vintage watches and Swiss timepieces from brands such as Rolex, Vacheron Constantin, and Breitling.

However, if you have never tried to auction a Rolex, you may be unaware of all that needs to be considered when making a smart selling decision. So, let’s cover some of the important issues now and explain why thousands of clients have chosen Diamond Estate Jewelry Buyers as the best place to sell a Rolex and other prestige timepieces.

Auctioning a Rolex at an Auction House

Rolex Watch Auction Sellers who wish to auction a Rolex that is valued into the five and six figures often look toward a prestigious auction house like Sotheby’s and Bonhams, who have long traditions of selling extraordinary timepieces.

What these sellers often do not realize is that auction houses charge more than just a commission on the final sales price. When auctioning a Rolex, there are also associated fees which can ultimately add up to 40% of the final hammer price.

In other words, after waiting up to six months for the Rolex  auction to take place, you may end up receiving only 60% of the final sale price (IF your Rolex sells). And if your Rolex does not sell for the reserve price, you will actually lose money—because you still will be charged photography and processing fees.

That is why so many sellers of valuable Rolex watches choose to sell their timepiece(s) to Diamond Estate Jewelry Buyers. We often can provide you with a generous cash offer that comes close to the final amount you might have received when auctioning your Rolex through a traditional auction house—and there is no wait or hidden fees attached.

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Auctioning a Vintage Rolex at an Online Auction

Best Place to Auction a Rolex In the past couple years, some internet auctions have emerged which promise to get you more money for your vintage Rolex. It is always a good idea to approach these online Rolex auctions with caution.

Keep in mind that an online Rolex auction is only as good as its network of buyers–and it takes many years (if not decades) to establish a strong international network of Rolex collectors and watch buyers.

The only online Rolex auctions worth considering are those who have a deep background in collectable timepieces that can be easily verified. Their Rolex “experts” should provide first and last names, so their credentials and experience can be assessed. And the business should be registered with the Better Business Bureau with an A rating.

Also be aware of the potential for inflated initial Rolex appraisals when dealing with online auctions that sell Rolex watches. An inflated Rolex appraisal is how an unscrupulous online watch auction can convince you to sell your Rolex with them. The final sales price could be well below that initial Rolex appraisal, and you could be on the hook for selling your Rolex at that much lower price.

Check whether the auction website is publishing prices from past Rolex auctions. While the auction prices you see may be higher than what your local pawn shop or jewelry store offered, it could be thousands of dollars less than what a professional Rolex buyer like DEJB would pay you for your rare Rolex timepiece.

Why is the amount so much less? Because the vast majority of Rolex buyers at online auctions are wholesale Rolex dealers who will pay you the wholesale dealer price for your Rolex, minus the commission and fees taken by the auction. When all is said and done, you are basically adding one more middle man (i.e. the auction) between you and the wholesale Rolex dealer, which ends in you getting substantially less money for your watch than if you had gone directly to a high-paying honest Rolex buyer like Diamond Estate Jewelry Buyers.

How do we know all this? Because we often work with clients who have tried for months to sell their Rolex watches via an online watch auction–and who are shocked at how much higher our offer is compared to what they had received and almost accepted.

When you sell your Rolex to Diamond Estate Jewelry Buyers, we eliminate the auction middle man and all of the uncertainty that comes with trying to auction a used Rolex watch. Our owner Carl Blackburn is one of the most trusted buyers of Rolex watches in the country. He and his team bring 50+ years of combined expertise to the table when purchasing your valuable Rolex watch. We tell you exactly how much your Rolex is worth (explaining in detail how we have arrived at that price). And we pay you immediately in cash.

Should I Auction My Rolex on eBay?

Auction a Rolex on eBay When it comes to auctioning Rolex watches on eBay, this generally works best only for those who are established watch dealers who have bricks-and-mortar businesses.

There are simply too many fake Rolex watches on the market. Thus the potential for fraud is too great for most buyers to risk spending thousands of dollars on a Rolex watch on eBay—even with the increasing safeguards that eBay has put into place.

Sellers should also take into account the hassle and time involved in setting up a proper and professional looking eBay listing for their Rolex—including well-written text descriptions, quality photographs, etc.

In contrast, selling your Rolex to Diamond Estate Jewelry Buyers is very easy and fast. By using our highly-secure Sell a Rolex From Home service you can be guaranteed a fair and prompt cash offer for your Rolex, while having complete confidence in the security and confidentially of the process.

Let us help you sell your valuable Rolex for more cash today. Call our friendly and knowledgeable staff to arrange a free, no obligation, appraisal of your pre-owned Rolex timepiece.

Call Us Toll Free: (800) 956-8505

Get a Cash Offer Now

Diamond Estate Jewelry Buyers generous cash offers on all models of Rolex watches, including Oyster Perpetual, Day-Date,  President, Daytona, Pearl-Master, Submariner, Yacht-Master, Datejust, Airking, Explorer, GMT-Master, GMT-Master II, Masterpiece, Cellini, Commando, Thunderbird, Turn-o-graph, and more.